PROBLEM: Design a motion advertisement for a brand of my choosing, using existing footage and music as the foundation - with all motion design, timing, and visual language created original to the project
PROCESS: Researched Arc’teryx’s existing brand language and their use of negative space, use of typography, and technical product focus to help understand what makes their visual identity distinct from other outdoor brands. My research helped inform each motion descion, from font choice to pacing.
SOLUTION: A 21 second long motion piece ad for Arc’teryx
PROCESS: Researched Arc’teryx’s existing brand language and their use of negative space, use of typography, and technical product focus to help understand what makes their visual identity distinct from other outdoor brands. My research helped inform each motion descion, from font choice to pacing.
SOLUTION: A 21 second long motion piece ad for Arc’teryx